As a designer, I am obviously interested in psychology, but also in philosophy, ethics, physics and metaphysics.

As an expert UX designer, I have in-depth knowledge of human behaviour on a large scale, and I have extensive experience working in public spaces.

My motto is 'less is more' because, to me, simplicity is a value that must be defended at all costs (and believe me, that's hard work!).

When designing, I consider the available resources because I need to work within these constraints to achieve success. Real progress must be feasible and tailored.

SENIOR CITIZENS AND THEIR RELATIONSHIP WITH BANKING

2020 — the year of the pandemic. In Spain, countless elderly people have died. And at precisely that time, due to the economic crisis (negative Euribor), the banks began to treat them very badly, forcing them to go digital and, in many cases, excluding them from the system. Public outrage has been key, and whilst things have never returned to being easy for them, a minimum level of ethical obligation has been established.

RESEARCH TO DEFINE THE PROBLEM

CREATIVE IDEA TO SOLVE THIS PROBLEM

SERVICE DESIGN EXAMPLE: PET ON BOARD

DESIGNING FOR UNITED NATIONS

BASIC UX/UI APPROACH